The title track for this album was "Yes I Am", another uptempo electro-pop "girl-power" anthem moving the group sound further away from the "retro-R&B" of the earlier period. The humorous track "Aze Gag" also gained popularity through a music video which poked fun at bad "Dad jokes". As noted above, Moonbyul got a solo track titled "Love & Hate", which was written by Moonbyul and Park Woo Sang. As with Mamamoo's previous albums, RBW CEO Kim Do Hoon handled most of the producing duties, with additional arrangements by Park Woo Sang and Cosmic Sound/Cosmic Girl. Purple eventually maintained the No. 1 spot on the Mnet M Countdown program for 3 straight weeks, earning it a "Triple Crown". In 2018, "Yes I Am" was one of 20 songs chosen by activist Malala Yousafzai for a World Women's Day 2018 song playlist. Mamamoo finished up 2017 with a Coca-Cola/Olympics promotional song in November titled "Taste The Feeling".
1. "Yes I Am" ("If You Think I’ll Tell You"/나로 말할 것 같으면) (lyrics by Kim Do-hoon/Solar/Moonbyul/Hwasa, music/arrangement by Kim Do-hoon): This title track is a catchy dance-floor anthem with an energetic uptempo beat. In contrast to some of Mamamoo's earlier synth-pop offerings, "Yes I Am" doesn't employ any kind of synth counter-melody since the vocal top-line is already very catchy. At the same time, the arrangement also features many interesting "special effects" in the way of sampled "stings" and a cleverly-textured background vocal track. The lyrics celebrate the confidence and un-self-conscious tastes of the speaker, who holds pride in her natural-appearance despite social trends. The MV for this song features neon/day-glo colors arranged as a fashion pictorial, a concept which would soon blossom into the "4colors" project. The video also sometimes pokes fun at the group: although they are seemingly portrayed as "high-fashion" icons at first, they are later shown to be in more "cute" circumstances. For example, Moonbyul is first shown in a sports car, but this is then revealed to be a "mini-car". In another example, Wheein is paired with a bulldog as opposed to a chihuahua or poodle (a more "girlish" dog). English lyrics. MV. MV Commenary
Guitar: Kim Do-hoon
0:00: Intro with hiccup-ed samples, vocal break (Solar), Chorus (split distribution)
0:24: Verse (Wheein, Solar)
0:40: Rap verse (Hwasa) with added synth textures and vocal break (Hwasa)
0:55: Chorus, vocal break (Hwasa)
1:20: Verse (Hwasa, Wheein)
1:36: Rap Verse (Moonbyul), vocal break
1:51: Chorus, vocal break (Solar)
2:24: Bridge with reduced drums (Solar, Moonbyul), trap drums re-enter (group), vocal break (Wheein)
2:57: Chorus with syncopated accents
Guitar: Park Ki Tae, Keyboards: Cosmic Sound (Kim Ki Hyun)
Background vocals: Cosmic Girl
0:00: Intro vocal accents (Hwasa) over synth percussion melody
0:09: Verse, soon joined by drum machine and accented bass (Solar, Wheein, Hwasa)
0:34: Pre-chorus with straight rhythm groove (Moonbyul, Hwasa)
0:53: Chorus (broad groove based on verse) (Solar, Wheein), "Fi-fi-finally" (Hwasa)
1:19: Verse (Solar, Wheein)
1:36: Pre-chorus (Moonbyul)
1:54: Chorus (Solar, Wheein)
2:11: Bridge with swelled synth textures (Hwasa, Wheein, Solar)
2:31: Chorus with a few added vocal adlibs (Solar, Wheein), "Fi-fi-finally" (Hwasa)
Background vocals: Wheein, Park Woo-sang
0:00: Floating keyboard intro
0:11: Verse over gentle funk groove
0:33: Pre-chorus with alternate bass line
0:54: Chorus with synth line support
1:16: Verse with reduced rhythm track in first part
1:37: Chorus
1:58: Bridge (thinned texture but based on chorus), rap
2:20: Chorus with extended refrain and guitar solo
Guitar: Kim Do-hoon
0:00: Intro with vocal samples over bass
0:06: Verse over dueling bass and funk guitar (Solar), joined by additional brass accents and turntable scratching (Wheein, Moonbyul)
0:50: Chorus (based on verse) (Hwasa, Wheein, Solar, Moonbyul, etc)
1:19: Verse with opening vocal break (Hwasa)
1:48: Chorus
2:17: "Bouncing" synth break
2:32: Intro reprise
2:45: Chorus, synth break variation (coda)
5. "Da Ra Da” (다라다) (Whee In, Jeff Bernat, B.O.) (lyrics by B.O., music/arrangement by FireBat/B.O.): This is a piano-driven R&B tune featuring vocals by Wheein, Jeff Bernat and B.O. The mood here is soft and syrupy in contrast to the remainder of the album. Key changes occur twice in this song, which eventually finishes off with some nice harmony vocals in the coda. Essentially a love song, the speaker's strong feelings inspire him/her to playfully chant "da ra da" as a celebration of his/her joy. English lyrics. Making of MV
Strings: RBINJ, Piano: Jeon Da Woon (전다운)Background vocals: B.O.
0:00: Piano intro
0:13: Verse over piano (Wheein)
0:37: Pre-chorus ("dada dadada" Wheein/JB) with rhythm section
1:01: Chorus (Wheein)
1:25: Verse over piano (B.O.), cadence with modulation
1:50: Pre-chorus with rhythm section (JB/B.O.)
2:13: Chorus (B.O.)
2:37: Bridge (variation of chorus) with counterpoint vocals (Wheein/JB/B.O.)
3:04: Chorus with modulation (B.O./Wheein)
3:29: Pre-chorus extended (JB/Wheein), ending with piano backing (B.O./Wheein)
(A special "Asia/Taiwan" version of Purple
was later released on October 6, 2017 with additional tracks featuring
remastered versions of Mamamoo's hits up until then ("Mr. Ambiguous",
"Piano Man", "Um Oh Ah Yeh", "You're the Best", "Taller Than You", "I
Miss You", "Décalcomanie", "New York"). Also, the version of “Aze Gag”
in this edition uses the extended dialogue version from the MV.).
170604 “Da Ra Da” (다라다), Whee In, Jeff Bernat, B.O. (on Purple)
170608 “Deep Blue Eyes”, Girls Next Door (feat. Moonbyul) [Idol Drama Operation Team]
170609 "Aze Gag" Dance Highlights
170609 "Aze Gag" performed live at National Sports Festival Opening Ceremony
170617 “Love” (사랑) [Immortal Song 2 OST]
170621 "Aze Gag" MV
170622 Purple, 5th Mini-Album, "Yes I Am" single
170622 "Yes I Am" performed live at Purple Media Showcase
170622 "Aze Gag" and "Yes I Am" Comeback Stage [MNET M Countdown]
170629 “That's What I Like” (Bruno Mars), Whee In X BIGSTAR Jude
170630 “Adore U” (Seventeen) [Music Bank Special]
170704 "I'm Free" (Jiny) [Lee Hongki's Kiss the Radio]
170704 “Aqua Man” (Beenzino Cover), Moonbyul [Idol Drama Operation Team]
170723 “City of Stars”, Hwa Sa (LaLa Land OST, Ukulele Ver.)
170804 “Bang Bang”, Hwa Sa, Seulgi [KBS2 Music Bank in Singapore]
170804 "No Sleep" (Love In the Moonlight OST) (CNBLUE Lee Jong Hyun & Wheein [KBS2 Music Bank in Singapore]
170804 "Little Dimples" (小酒窝), Solar & Jung Yong Hwa [KBS2 Music Bank in Singapore]
170811 “To My Bride” (“To Bride”) (신부에게), Yurisangja (feat. Mamamoo)
170812 "My Country My Country" [DMZ Peace Concert]
170819 "Sleep in the Car" live debut at MOOSICAL Curtain Call in Pusan (see bottom)
170913 “HOLY-DAY”, Jung Minhyuk (Feat. Whee In)
171006 “Shadow” (그림자), Whee In [Yellow OST Part 1]
171017 “Lonely People” (외로운 사람들)/”Autumn Letter”, Solar (Solar's Emotion Part5)
171022 “Whistling” (Lee Moon Sae), Hwa Sa [JYP's Party People]
171022 “Question Mark” (Primary) [JYP's Party People]
171022 “Sexy Back” (Justin Timberlake), Solar [JYP's Party People]
171022 "Autumn Letter", "Lonely People", Solar live [Mamamoo Picnic]
171028 "Cry Me Out" (Pixie Lott), "Lay It Down" (Lloyd), Wheein live [Mamamoo Picnic] ("Cry Me Out" studio ver)
171109 “Taste The Feeling” (Coca Cola, Avicii and Conrad Sewell Olympic theme song)
171115 “CLOUDY” (흐림), Kiggen (Feat. Solar)
171201 “Love or Like”, Standing Egg (Feat. Whee In, JISIM)
171208 “Charm of Life” (짬에서 나오는 바이브), Heechul, Shindong, Eunhyuk (Super Junior) & Solar
171224 “LOVE” (Primary feat. Panalto cover), Moonbyul (Fancafe)
171229 “Um Ah Oh Yeah, w 2017 Hit Songs Medley"/"Yes I Am w Sleep In the Car intro” [KBS Song Festival]
171231 “2017 Boy Groups Hit Songs Medley"/"Yes I Am w Sleep In the Car intro” [MBC Song Festival]
170806 Mamamoo perform in Osaka Japan
170819 MOOSICAL 'Curtain Call' Concert in Busan, South Korea
Setlist:
Mr. Ambiguous
Baton Touch
Peppermint Chocolate
Piano Man
New York
Hometown
Memory
Love Lane
Sting (A Little Bit)
[Wheein solo] Moderato + That's what I like
[Moonbyul solo] Love & Hate (with dance break)
[Solar solo] I believe I can fly + Sexy back
[Hwasa solo] Diamond + Hook + It's my heart + You give love a bad name
Taller Than You
Girl Crush
Pink Panties
Aze Gag
Immortal Songs Medley <Doume Valley + A girl's love story + The road to Sampo + You in a cloudy memory + Wonderful confession + Flying through the deep night>
Words Don't Come Easy
Finally
Funky Boy
You're The Best
I Miss You
I Love Too
Decalcomanie
Sleep In the Car
Yes I Am
Um Oh Ah Yeh
170822 Purple Party in Tokyo
171022 Mamamoo Mooluck Picnic Concert
